Aug 09

Why Magento 2?

A very neat work desk with a notebook, phone, some pens and a big monitor showcasing Magento 2 illustration.

When starting their online businesses, merchants usually opt for the first eCommerce platform they think of, without giving it a second thought. And later, when problems and performance bottlenecks start popping out, they have no other choice but to re-platform and migrate their eCommerce to highly scalable Magento. 

Still, Magento migrations can take up a lot of time, effort, and resources. Without the right Magento partner on your side, this endeavor is almost unthinkable. It’s simply easier to browse the net a bit and give it some thought on time. Ultimately, this choice is what differentiates successful eCommerce franchises from small web stores struggling to stay afloat.

To shorten your browsing time, and help you reach this critical decision, I’ve created a summary of what Magento can do for your business.

Two looptops, one featuring eCommerce website and the other technology it was built with - Magento.

Seamless Responsive Experience for a Mobile-First World 

Nowadays, it’s more likely that you will forget to bring your keys than your mobile phone. Our phones are an inseparable part of our lives, so it’s no wonder that we use them for everything – from staying connected and ordering groceries to checking emails and closing important deals. 

Mobile phones replaced personal computers and became our window to the world. And that changed the way we shop as well – from 2020 onward, twice as many purchases were made via a mobile phone than via a computer. So if you want to play in the big league, a responsive and mobile-friendly approach to building your eCommerce empire is a must.   

This is also one of the main reasons why we have so many successful Magento-powered businesses in 2023. This platform takes into account the concept of mobile-first philosophy and strengthens it with advanced features such as highly-responsive mobile themes, extensive SEO, various product checkout options, and mobile-friendly product views. When combined, these features become the backbone of seamless mobile experience that your business needs. 

So, this one is pretty straightforward. Choosing Magento will give you the opportunity to capture the attention of mobile shoppers and significantly boost your sales. 

Better Security

Fishing attacks, financial frauds, malware, and immoral usage of bots are the burning issue of the eCommerce world. Bringing customers to your store is no longer your number one priority; now you have to ensure their safety as well. Otherwise, you risk losing them and many others. And your brand might never fully recover. All because of security oversight. Luckily, with Magento, security is never an issue.

Magento-powered platforms have a security center that constantly ensures users’ safety, providing security patches, security updates, and a quick support system in time of need. Furthermore, some of the security essentials, such as PCI compliance or SSL certificate that other platforms struggle with are a low-hanging fruit for all those who chose Magento.  

SEO Does Matter

Various graph showing market scores and budget available for a marketing campaign.

Every webshop needs to be optimized for search engines since this can directly affect their Google rankings. If Google doesn’t like your store, customers won’t either. The algorithm awards shops that have a combination of good user experience and well-organized, crawlable content by pushing them higher on the search results page. So you need a platform that predicts this scenario and can be easily optimized both for your target audience and search engines.     

Which is exactly what Magento offers. This platform contains lots of SEO features such as sitemaps, layered navigation, meta tags and descriptions, search engine-friendly URLs, etc. In simple words, it gives you the ability to optimize content down to the smallest detail.

High Scalability and Flexibility

When it comes to scalability, easy database maintenance (such as the one Magento supports) is of immense importance. Additionally, having access to powerful caching tools can help you expand your website without sacrificing its performance. Magento for example, uses Varnish Cache, one of the fastest HTTP accelerators and reverse proxies.

Moreover, any of the numerous extensions that are available on the Magento marketplace can help you quickly automate your processes and efficiently eliminate human errors or data duplicates. There are a lot of free extensions out there, you just have to find the right one to support your webshop’s growth.

Easy Third-Party Integrations

Girl using her credit card to buy some clothing.

Magento can be easily integrated with various super-useful extensions, tools, and platforms that will make your life much easier and your sales or marketing efforts much more efficient.

The most popular payment gateway integrations are PayPal, Stripe,, and Braintree, while UPS, FedEx, DHL, and USPS are the most common shipping providers you’ll need to integrate with. When it comes to ERP, CRM, or CMS systems, Magento can be connected with pretty much anything, at least when you have the Lobbster team in your corner. The same goes for different marketing and analytics tools. Magento is compatible with anything you can think of.     

This robust platform also offers multiple store options, language support, a seamless mobile experience, and extensive data-driven insights into customer behavior. That’s why many renowned eCommerce businesses choose Magento as their go-to platform. The only tough decision here is which Magento edition to choose.

Magento Community VS Magento Enterprise Edition  

Magento provides two distinct platforms: Magento 2 Open Source (Community Edition – otherwise known as Magento 2 CE) and Magento 2 Commerce (Magento 2 Enterprise Edition). The most obvious difference between the two is the price. This being said, it’s only expected that most online merchants will choose the free version over the Enterprise edition. 

I’ll discuss the pros and cons of Magento 2 EE in another blog, but for now, I just wanted to mention that Magento does offer an enterprise solution for your business, in case you have a go big or go home mindset.  

Here is what you get with each of the editions:

List of Magento Community and Magento Enterprise Edition features presented in table, for comparison.

In a Nutshell

There are many decent eCommerce platforms out there, and all of them serve their purpose. However, if you are willing to bet on your company’s success – go with something scalable right away. When you start off with Magento, your chances of success will immediately double. And when you join forces with Lobbster, your ROI doubles as well. 

If you wonder how I can make such a bold claim, book a free call and see what our proven track record of success and a decade of experience can do for your business growth.

About The Author

Milos is the CEO of Lobbster and a proficient Magento Solution Architect.