Mar 26

What Is the Best eCommerce Platform in 2024? 

A man paying his online order on a perfectly optimized Magento eCommerce website.

Choosing the best eCommerce platform can be a daunting task for any business owner. 

With so many options available, it’s easy to feel overwhelmed and unsure about which one is the best fit for your business needs. Each platform comes with its own set of features, complexities, and most importantly costs, so making the right choice is necessary for your business to thrive.

The eCommerce platform options seem limitless nowadays, with leading contenders being Magento, Shopify, WooCommerce, BigCommerce, and Shopware. 

Shopify, for instance, is renowned for its user-friendly interface and extensive app marketplace, making it a popular choice for beginners and small businesses looking to launch their online stores quickly. However, its subscription-based pricing model and transaction fees can add up over time, posing challenges for businesses with tight budgets.

There is also WooCommerce, a WordPress plugin that appeals to those already familiar with the WordPress ecosystem, offering seamless integration and certain customization options. Yet, its reliance on WordPress means that businesses may encounter compatibility issues with many themes or plugins, leading to various technical hiccups and significant delays in site development. Not to mention website optimisation challenges.

BigCommerce is another prominent platform in the eCommerce realm that offers comprehensive solutions, advanced analytics, and customizable templates. However, BigCommerce’s pricing plans may pose a barrier for small businesses, with higher costs compared to some of its competitors. Additionally, while BigCommerce boasts a wide range of integrations and add-ons, you may find its selection less extensive compared to platforms like Shopify.

We also have Shopware, an eCommerce platform whose popularity has been gaining traction in Europe recently. Its main advantages are customizable and scalable solutions, modular architecture, and a wide range of features and extensions that enhance the overall eCommerce experience. Still, many businesses are reluctant to try it out and risk their ROI with a platform that lacks established community support and has significant limitations in qualified workforce and expertise. 

There is also the well-known and renowned Magento. This robust platform has all it takes to turn any eCommerce business into an industry empire, you just have to know how to leverage its great flexibility, scalability, and extensive feature set. Sure, Magento’s robustness and the variety of customization options it offers may seem overwhelming at first, but any eCommerce platform that can leverage tailored solutions to ensure exponential ROI is worth the effort in the long run. 

And while Magento may require a bit more investment in terms of time and resources upfront, its endless growth possibilities, flexibility, and long-term sustainability make it a wise choice for businesses looking to establish a strong online presence and drive lasting success.

A businessman playing chess,

So, your choice will mostly depend on your budget and the expansion plan you crafted for the future. That plan usually focuses on specific business objectives, actions, and measures that must be taken, as well as the financial assets and their allocation. However, you shouldn’t neglect the technical aspect that will underpin your inevitable growth. 

Let’s go through all the common challenges and requirements that eCommerce owners face when trying to scale their eCommerce venture.

Most Common Pain Points: 

  • Platform inadequacy to meet the unique business needs and restricted ability to adapt to changing market trends.
  • Off-the-shelf solutions that lack specialized features which are required in order to effectively support business operations – resulting in inefficient processes and missed growth opportunities.
  • Inability to optimize the website for search engines within the existing architecture, which hinders the ability to attract more organic traffic and maximize visibility.
  • Inability to streamline operations and leverage additional functionalities, leading to inefficiencies and missed opportunities for integration.
  • Increased risk of data breaches or system downtime, which can potentially result in financial loss and reputational damage, as well as lost trust.
  • Technical issues and impediments that cannot be resolved timely and that limit the growth and success of the eCommerce business.

If you are experiencing any of these, you should consider investing in a platform that can support the fast growth of your business. It may seem that all of them will give you equal opportunities to grow once you start expanding your eCommerce business, but most of them will just hinder your chances of success. So, for those determined to succeed, Magento is probably the best way to reach the eCommerce stars.  

And in case you are still not sure whether you need an eCommerce platform as robust as Magento and are wondering if something less powerful could do the trick as well, here are the 6 signs that Magento will ensure a great return on investment for your company.

6 Signs That Magento is the Way to Go

1. Your business requires a high level of flexibility and customization

You might not think of it now, but once your business starts growing, will your eCommerce platform be able to support your business growth? If you have Magento, the answer is yes. And honestly, who bets against their business? Of course you’re going to grow, and of course you are going to need extensive customization options and platform scalability that can match your store’s potential. 

With Magento, you’ll get: 

  • A big variety of customization options (flexibility in both design and functionality)
  • Scalability for businesses of all sizes (Magento can accommodate businesses at any stage)

2. You have rather specific business requirements and your store needs special features

This is a tricky one. Every business needs niche requirements and industry-specific features. But does that mean you need Magento? If you want your store to have extensive catalog management and advanced filtering, or your company has multiple stores or brands to manage, the answer is yes.

Magento offers: 

  • Robust catalog management (it has extensive capabilities in organizing and presenting products)
  • Advanced search and filtering options (great search functionalities that enhance user experience)
  • Multi-store capabilities (Magento allows managing multiple stores from a single backend)

3. You want your store to have an SEO-friendly architecture

Well, who doesn’t? But is it really that relevant? And all the best eCommerce platforms are built to be SEO-friendly. Well, not really. And yes, SEO does matter. 

Magento ensures: 

  • Great SEO with its built-in features 
  • Mobile responsiveness (mobile-friendly design will improve your search rankings)

4. You need integrations with third-party systems or you’ll need them in the future 

Even if you don’t need any integrations now, the chances that your business will need them are quite big. Even the simplest integrations need time and effort and it might not work as well on WooCommerce or Shopify. Not all eCommerce platforms are built to have endless integration opportunities.

Common integrations eCommerce owners need:

  • Third-party integrations (compatibility with various extensions and integrations that can  streamline different business efforts)
  • ERP and CRM integration (ability to integrate with any enterprise system)

5. Security and reliability are of importance to you 

Well, this one is up to you. Pretty much all eCommerce platforms offer some level of security against data breaches and data theft. Still, phishing and all other attacks are pretty common nowadays and Magento can ensure they don’t happen to you.

Magento has:

  • PCI compliance (Magento’s adherence to Payment Card Industry Data Security Standards will ensure and maintain a secure shopping environment)
  • Regular security updates (this will guarantee the security of your shopper’s data at all times)

6. You want to be able to resolve issues quickly so you need a good community base and support available 

Saving money on expensive consultants and being able to have just one dev who can maintain your perfectly optimized webshop is easy if you go with Magento, since this eCommerce platform, once set up right, needs only light maintenance. And the platform still can be easily upgraded or customized at any time. Moreover, with a good solution architect who will help you build your store right, the sky’s the limit. Or will be once he fixes that tangled mess the previous agency made with its hot fixes and spaghetti code.

And after that, all you have to do is rely on Magento’s:

  • Thriving community support (Magento’s community is big and there is always someone who has been in your shoes at least once)
  • Professional support options (various support channels available within the platform)
To-do list ready carefully placed on the work table and followed daily for maximum impact.

If you tick at least one of the boxes above, you’re a perfect fit for Adobe Commerce Solutions. And if you’re still not sure, ping me for a quick consult. My goal is to help every eCommerce owner find the best solution for their business and ensure good ROI for all.

About The Author

Milos is the CEO of Lobbster and a proficient Magento Solution Architect.